Greenpeace Comments Steve Jobs' Announcement, 2008-01-18 - Your reactions

[linathael]

As we could expect it, Greenpeace officially reacted to Steve Jobs's announcement about Cupertino commitment for a Greener Apple. In an official press release Greenpeace acknowledges:

As a mercury and arsenic free laptop [MacBook Air] exceeds European Standards...and raises the bar for the rest of the industry. The BFR and PVC free printed wiring on the motherboard is a big step forward, but not a first. Sony achieved that last November with the Vaio notebook.

Unlike the previous press release targeting Apple, this time Greenpeace is strongly pushing Apple to become an example and the leader for the computer industry:

The MacBook Air has less PVC and BFRs than other Mac computers, but it is not entirely free from those hazardous chemicals. Had it been it would have made Apple an ecological leader.

With their product design on the right track Apple needs to make environmental leadership the theme of all its products - old and new. That means green design as standard right through the product line and a real global commitment to take back and recycling.

The last sentence illustrates it: We can almost taste that Green Apple, unfortunately it’s not ripe yet.

[translation by Linathael]